Your food product may be one of the tastiest and nutritive around, but if it does not attract shoppers at you store of food stall, all your marketing efforts go in vain. This is where smart packaging comes in. Food Packaging Design and Marketing goes hand in hand. Read on to find out more about […]
If you have noticed a change in food trends over the past couple of years, this is partly due to millennials. Composed of people born in the early 1980s ‘til about 2004, the millennial generation is considered the largest age group since the Baby Boomers. The food choices or preferences of millennials are helping in […]
Think for a moment about the most popular sandwich shops out there and the one thing distinctive to all of them. That’s right; you immediately know who they are because they brand their sandwiches with a wrapping package that shows their logo to the world. Given a large number of people who buys sandwiches for […]
Plastic plays an essential part in our economy and our daily lives. But the way plastic products are designed, produced, used and disposed of is damaging the environment. The amount of marine litter in the oceans and seas is continuously increasing, with all the negative repercussions on ecosystems, biodiversity and, potentially, human health. Over the […]
Hot drink cups have become part of our daily life. The advent of coffee shops led to a much higher percentage of people starting to drink their coffee and other hot beverages on the go. As a result, the number of hot cups disposed of every year has increased considerably. In order for a traditional […]
Each year, food brands invest thousands of euros to keep up with times in terms of packaging functionality, design and engineering to make their clients happy and coming back for more. Established products usually keep classic elements of their design that make them recognisable for their customer base as they improve their presentation and diversify […]
Clean label has reinforced the demand for simplicity and higher quality ingredients and while there seems to be no clear industry consensus on the features that constitute a “clean label”, most of the food companies understand the fact that a clean label should be fully understandable by their customer base at first sight. People care […]
Food packaging plays a crucial role in product development. The packaging protects the food, ensuring the safety and quality of the product to the consumers, but it is also essential for a good marketing and communication strategy since they inform and personify the brand at the points of sale. Many companies, however, still do not […]
We have created the following Infographic to help demonstrate why it is vital to start thinking a bit more about our actions and consequences for the environment of the products we consume on a daily basis. We at Cafe Brands are doing our part with our biodegradable and compostable food packaging solutions that can decompose […]
We live in a world where companies are fighting for attention through visual marketing and therefore branding your business has become vital. We at Cafe Brands understand your company needs and are here to help you promote your business through our products with the most suitable and convenient solutions for your requirements. It should not […]